Daytona Beach Hard Rock is coming to Daytona Beach. As stated by the Daytona beach News Journal, A month after beginning a sales blitz for the condos at the Hard Rock Hotel and Cafe planned for the oceanfront, more than half of the units have been snatched up by buyers. “We're targeting to be sold out by June,” said Henry Wolfond, CEO of Canada-based Bayshore Capital Inc., the developer of the Hard Rock complex that will be located on a 10-acre site about one mile south of the Daytona Beach Pier.
Going into the Daytona 500 race weekend, Wolfond said he had 49 reservations for the 99 condos. After courting potential buyers in a rented suite at the Speedway for four days, that tally is sailing past 70, Wolfond said Monday afternoon.
With construction planned to start by November or December, Wolfond hopes a new condo sales office opening this week on Beach Street and a partnership with a sports car racing team will help him hit his goal of selling every condo space in less than four months.
The sales gallery will be open seven days a week at 226B S. Beach St., a storefront located between International Speedway Boulevard and Orange Ave. The space will be staffed with salespeople and include an architectural model and renderings of the $100 million-plus project.
The Hard Rock Daytona condos will have unobstructed ocean views and be located on the 11 floors on top of the hotel, starting 176 feet above the sand. The two floors above the condos are reserved for penthouses. The condos will range in price from $231,000 to more than $2 million.